Sovrano Tricot is made in Italy woman Knitwear.
It was founded in 2009 as a flower 'eye of Knitwear Capossela, a company on the market with its experience since 1960 handed down from generation to generation. The desire to launch a new brand comes from the desire to spread their name with the product the result of 'experience gained in decades of work by contractors.
Brand and logo
King, Prince or Emperor does not matter ... the sovereign is not only the head of a monarchical state but is also the head of the 'clothing'. Sovereign is he who excels in his work; Sovereign is the thread of wool that, after being woven in a variety of textures, takes the form of mesh, the mesh that surrounds the body of the person, the mesh but not covering garment.
The 'intention is to instill a sense of sovereignty to those who wear these garments through the good qualities of the raw materials, the attention to details, the craftsmanship of the finishing touches that make the garment unique.
The velocipede, the 'ancestor of today' bike is the logo that accompanies the brand. It is a historical object that evokes the continuity in time, the evolution of technology starting from craftsmanship of 'idea, the cyclic evolution and recurrence of fashions and trends, and an' image that sums up well in all its charm and graciousness the history of knitting that has undergone a gradual transition from manual 50s to the complex technology of the present day. The velocipede Sovrano is the journey through time along the evolution of fashion scrutinizing the changes and undertaking sustainable roads favoring low environmental impact is in the choices of raw materials in the production and marketing of garments.
Target Audience and Sovrano style
Tell me what you're wearing and I'll tell you who you are ...!
The Sovrano Tricot knitting meant to represent the woman conscious care of their outfits without sacrificing the comfort of the clothes so she attentive to the quality of raw materials and to 'craftsmanship of what he wears so that it can be perfectly reflected in his personality.
Interdependence, variety of textures, intarsia, jacquard, wool threads as diverse multitude of colors combine to give substance to the Sovrano idea that as a woman and enhances its forms through the study of the details.
The Sovrano inspiration goes beyond fashion and trends.
Sovrano is style.
Sovrano has a modest but refined taste, capable of incorporating elegance in a casual head.
Made in Italy
Each creation Sovrano Tricot is made by an Italian idea, from Italian minds, is made with Italian materials, takes shape under the expert hands of Italian and is controlled by careful Italian eyes. Sovrano speaks Italian. His interlocutor is highly sensitive to the Made in Italy as a synonym for quality, craftsmanship and originality that make the knitting fine.
Philosophy and ecosostenibility
Sovrano personality is characterized by ethical choices behavior close to the company that was born and raised.
The production Sovrano Tricot is rooted in Italy, as linked Italians but more emotionally close to their territory, Campania and their people. The production philosophy of administration provides for the distribution of work generated by sales in period of a few kilometers to the company.
The whole production steps can claim Sovrano "0 Km" in order to promote local economies and thus support the economic development of the surrounding reality closely.This is also the love scenes as a backdrop to their activities Sovrano chooses as the location for their shoot landscapes belonging to his roots and is committed to sponsoring a number of events held in the suburbs.
Sovrano promotes and display their territories through the photographs used for their promotional campaign.
The productive activity Sovrano Tricot rule their practice employed ecologists in the context of sustainable development in relation to its link with the land and the respect of current and future generazini. We talk about fashion ecosolidal because it promotes an eco-friendly is a preference for natural materials and recycled in the production and marketing of the product.
Communication and plans for the future
The company is investing over the years more and more resources for the development and deployment of large-scale product Sovrano. The intent is to make known their own creations through targeted marketing strategies and ensure constant and immediate assistance to clients at every stage of your order and after the sale. The marketing policy provides, in addition to the promotion through various forms of advertising, creating a bridge between the business and the end-user through communication via social networks. With the use of this support is intended to study directly the needs of the target audience and to better interpret your taste to be paid on future collections; therefore a real tool to achieve knitwear always closest to the personality of the end user. The future plans are for the long-range diffusion of the product and the creation of a channel aimed at distribution also all 'outside the national territory.